You can’t sell the tickets if the fans don’t know about the show. We will dive into how to get the message out effectively in a rapidly changing digital environment.

Merchandise is one of the primary revenue sources for touring artists. This workshop will dive into the deal structure between artist and merch company, best practices to maximize revenue and profit, and look at innovations in the industry.

Jen and Jim Digby, Director of Touring for Linkin Park, will dig into this topic with tangible takeaways for all levels of touring.

Mike Yanoscik, Tour Accountant at Gelfand Rennert & Feldman joins Jen to discuss the factors that go into a tour budget for a theatre or arena level tour.

Tour Manager Frank Fanelli joins Jen to look at the details that go into creating a tour budget for a club level tour.

We've covered the structure of the deals and laid it all out on a spreadsheet. NOW we get to dig into each line item of the show expenses. As a tour accountant, one of Jen's favorite people to settle shows with is Sean O'Connell, VP of Operations for Live Nation Colorado. Sean will join Jen in walking through each item category and discuss how to budget, how to calculate and how to verify each expense.

Now that we have the basics down, we can have a deeper conversation about routing with people who live it for their career. We get into routing in pre-COVID times, and discuss the possibilities for the future. Jim Digby, Dave Shapiro and Adam Weiser join Jen.