Marketing
You can’t sell the tickets if the fans don’t know about the show. This workshop will dive into how to get the message out effectively in a rapidly changing digital environment. Jen is joined by two Directors of Marketing, Steph Mirsky and Kyla Lombardo, to look at the big picture of marketing right now, how data drives decisions, and how to keep a message alive when there’s a pandemic that has slammed the brakes on the entire live event industry.
Steph Mirsky -
Creative Director, US Concerts Live Nation
Steph joined the Live Nation team as Creative Director of US Concerts after spending five years as the Marketing & Creative Director of the Vans Warped Tour. While working on the Warped Tour, he was responsible for developing full-spectrum marketing campaigns that covered branding, social media, paid digital advertising, direct to consumer, content creation and more. With a “data-first” approach, Steph is always working to bring together vibrant creativity, marketing acumen, and sharp technical knowhow.
Across his time in music, Steph was previously a Tour Marketing Manager at APA and Digital Distribution Coordinator at Hopeless Records. Prior to entering the industry, he graduated Summa Cum Laude from Boston University.
Kyla Lombardo -
Marketing Director - AEG Presents
I am a highly analytical and collaborative consumer marketing leader with 20+ years of success in connecting brands with customers by driving robust, integrated marketing campaigns for live events. I have always worked in music, sports or entertainment. I started my career at a large ad agency working on integrated marketing campaigns for brands that were sponsoring national concert tours and sports events. Overtime I transitioned into festival and event marketing. I have been responsible for marketing Riot Fest, Ruido Fest, Punk Rock Bowling, North Coast Music Festival, and Firefly Music Festival.
If you find value in the workshops, and have the means, I’d greatly appreciate a tip to keep this workshop machine running. I will donate a portion of all proceeds to help roadies out of work during the pandemic. Thank you!
